Smith of Derby
Origin produced an animation for Smith of Derby to help them in their worldwide promotion. The aim of the animation was to highlight the key facts and figures relating to Smith of Derby in a slightly humorous light hearted way, but at the same time establishing them as one of the best clock makers in the world.
The animation follows the story of the company from the creation back in 1856 to present day where they currently hold 2 Guinness world records, and have manufactured some of the worlds most iconic clocks. Visually the animation uses strong text statements and simple graphics to visually support the voiceover and carries a degree of pace that holds the viewers attention. The music on the film was kindly supplied by Hot house, an organization supported by Smith of Derby that focuses on helping young Jazz musicians in Derby excel in their music.