Championing Derbyshire wanted to communicate the positive impact the London Olympics is having on Derby and Derbyshire, and also inspire people within the region to take advantage of the many personal and commercial opportunities still available.
The story needed to engage with the ares of tourism, business and the community. We decided to take some of the regions top young athletes outside their normal sporting environments, and filmed them at various iconic locations around the county. This helped communicate the positive messages resulting from the olympics across each area, and also highlight the strong sporting future the county and it’s young athletes are working hard to achieve.
The film challenges the misconception that the 2012 Olympics only effects London, and leaves the viewer optimistic that Derby and Derbyshire is taking full advantage of the games.